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Getting up close and personal with the Ferrari Roma in this introductory video. Exemplifying the concept of the Nuova Dolce Vita (the new sweet life), the Ferrari Roma is a symbol of luxury and timeless elegance. Its signature Italian styling presents a contemporary reinterpretation of the carefree lifestyle of mid-twentieth century Rome, from which it takes its evocative name, Roma. The Ferrari Roma was officially revealed in June 2020 to the Malaysian Market.